Here’s a couple of recent articles about the NY Times:
Can Anyone Save the New York Times from Itself?
New York Times ‘Exploring’ Ad-Free Digital Subscription
I’m still paying for my (digital) NY Times subscription, and still using an ad-blocker on their site. Their site is definitely a mess without ad-blocking. I don’t know if I’d pay extra for an ad-free subscription, but I don’t mind paying in general.