a little more on Starbucks Rewards

The NY Times has chimed in on the Starbucks Rewards program changes, so I thought I’d post a link to that as a follow-up to my earlier post. They raise a few interesting points, such as how the “we like seeing you” philosophy of the current program, based on visits rather than dollars, doesn’t really make sense, since corporations aren’t people and don’t have emotions.

And, no, I’m not going to start going to Dunkin Donuts instead. Their dark roast actually isn’t that bad, but it’s still not as good as Starbucks.

 

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