a bit more on Evernote

I’m making good progress with my efforts to consolidate all my notes into Evernote. All of the notes from OneNote on my desktop PC have been copied over or deleted. And I’m working through my Backpack notes.

I’m still thinking about whether or not Evernote is a good choice for the long term. There’s some interesting stuff in this recent article from The Guardian.

Stuff I like:

  • “We don’t data-mine your information, we’re not selling you to anyone. Our fundamental belief is that we make money when our users say ‘we love this product and we want to pay for it’.”
  • “It takes longer to get started, but ultimately it gives us a shot at building a 100-year startup.”
  • “If a third-party developer makes something great that gives people a great experience, we make more money. Other companies have this love-hate relationship with developers. For us it’s just easy: it’s love.”

Stuff that I’m maybe a little worried about:

  • “We’re about work. Last year we made the decision to really focus on work. We don’t really talk about Evernote [as something] for your hobbies any more.”
  • “We’ve never changed our price: we launched seven years ago at $5 a month, but we realised a couple of years ago that it was the wrong price.”

So, basically, I’m glad to see that they’re thinking long-term, and trying to monetize via paid subscriptions rather than selling info to advertisers, and I’m glad to see that they’re still supportive of third-party developers. But I’m a little concerned that they’re focusing on business rather than personal use, and that they may be mucking with the subscription price next year.

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